Web design & development · 2026
FORNO 900
A dark, editorial site for a wood-fired pizzeria — built to sell twelve pizzas and one room.
Context
A premium restaurant site has one job: make someone decide to eat there before they have read a single review. This one does it with photography, restraint and a very short menu — the whole offer is twelve pizzas and a sixteen-seat room, and the site never pretends otherwise.
The business is a wood-fired pizzeria in Dalston, London. Everything on the site is priced and phrased for collection, which meant the ordering journey had to be honest about terms before the first tap rather than at the checkout. Menu prices run £9–£14 (approximately ₹1,000–₹1,600 rupees transaction).
Home / hero
Twelve pizzas. Nothing else.
Sixty-two seconds at 900°F, two-day dough, San Marzano, fior di latte. The first screen states the whole offer and then gets out of the way.
- 17:00–23:00 every night
- 12 minutes collection
- 16 seats, no bookings
The menu / product grid
The whole menu on one surface.
A photographic product grid with add-to-bag on every card, category filters, and the collection terms stated before the first click.
- Twelve product cards from one reusable component
- Filter states: all, rossa, bianca, vegetarian
- Price and provenance in the same eyeline
The oven / 900 degrees
Sixty-two seconds is the whole recipe.
One photograph, one claim, three figures. The section earns its place with restraint — the fire does the persuading and the type stays out of its way.
- 900°F oven floor · 62s in the oven · 48h dough prove
- Editorial pairing: didone display, grotesque body
- Imagery held to a single warm grade
The dough / process
Two days before you order it.
Numbered steps on the left, an asymmetric image mosaic on the right, a single gutter between them. One reusable pattern the kitchen can refill with new copy and new photography.
- 01 — Caputo 00, water, salt, a little starter
- 02 — 48 hours at 4°C
- 03 — Stretched by hand, every one
The room / full-bleed
Sixteen seats, one long table, no bookings.
Display type set into the photograph and held legible by a warm scrim tuned to that photo rather than a preset. The section sells the evening instead of describing it.
- Edge-to-edge imagery, no container
- Scrim tuned to the photograph, not a preset
- Type anchored clear of the focal point
Find us / conversion
Everything a guest needs to arrive.
Address, hours by day, directions and a tap-to-call number — the practical layer, given the same typographic care as the hero.
- 114 Kingsland Road
- Monday closed · Tue–Thu 17:00–22:30
- Fri–Sat 17:00–23:00 · Sun 16:00–21:00
What was delivered
Technology note
A responsive front-end built and handed over end to end, from design through to launch.
Component-driven UI — the twelve product cards and the process steps are one reusable pattern each, so new items and new copy do not need new layout work.
Photography held to a single warm grade across every section so the pages read as one room rather than six.